Studies continue to show that teenagers (16 to 19 year old) are first to adopt new technologies and products. This is a generation that has grown up on technology, adapts to changes easily without clinging to the comfort of familiar playthings, and has access to new products easily.  JupiterResearch report says that, though initial adoption of technology by older teenagers is likely to be more than two times than that by younger teens but this gap narrows significantly as technology matures.  The telecom boom in India has seen a phenomenal increase in number of mobile subscribers even though the ARPU has steadily been dropping. By end of 2007, the number of mobile subscribers is expected to cross 200 million and teenagers will constitute a large segment of this wireless population. They have been enthusiastically adopting every new product, service and innovative technology that caters to their tastes. Ringtones that appeal to their music sense, sports updates especially cricket scores and trivia which is almost a religion in India, wallpapers of their favourite film stars and sports personalities, sms contests, valentine messages and many such products lead to a significant conclusion: For rapid adoption of new technologies, products and services have to be developed which appeal to teenager tastes. This is a segment that needs to be continuously watched and their changing interests and behaviour patterns tracked. This is especially significant for an India just about to step into the 3G era when most companies have already started work on developing innovative products for 3G networks.