At One97 we have been shaping the way consumers experience services on mobile. From India’s first voice portal to music messaging to subscription services and much much more. Making paradigm shifts have been at the core of our business and product innovations.  As we enter the next generation in mobile technology we are introducing the next big thing in entertainment – Video.  Video has provided the most definitive media experience of all. It’s growth has been phenomenal and acceptance widespread.

While research suggests that worldwide, mobile video service provider revenue has been showing three digit growth in the last few years, this increase is not limited to the increase in spends by users but also attributed to the increasing number of worldwide mobile video subscribers.  The growth of mobile video is inevitable, and the only question that has to be addressed now is “how”.  To make Indian users a  part of this new wave  One97 offers another first 

Vringo  - Ring forward, ring backward, create, share and more!

Imagine an application that enables users to set their own visual or video ringtones and choose the video, avtar, slide show or picture they want their friends to see when they call. An application that makes all this available on every mobile phone that has a data connection and an internet browser….Futuristic right? Actually not. Its here and its now!

 One97 is introducing the Vringo Experience in India. Vringo is the first viral mobile application allowing users to seamlessly join a community, then choose, create and share video ringtones.  Vringo is a completely hosted, client server based solution which is easy to use and manage. It allows end users to choose a variety of content from a large collection of premium licensed content from TV, video and music clips, or content from other partner site, web and their own content.