Challenges for VAS Industry in India
March 21, 2009 in Ideas and Discussions,Vss |
| Comments (1)
Yesterday, I was on panel of Convergence India’s VAS in Indian telecom industry and had a chance to see Telecom Value Added Services Industry’s challenges. Here is my take:
I do fore-see great untapped potential in Indian telecom industry
I feel that considering the diversity in language and culture across, low literacy ratio combined with fewer people comfortable with English, is the major issue that has to be addressed.
Mobile advertising, for instance presents a viable way of generating a new revenue stream for VAS biggies.
But Sir can you enlighten us more on what is being done as of now regarding the rising concerns about security, as a single weak link can lead to content loss, unsolicited content delivery, unauthorized access to confidential data and even network failure.
Post 26/11 security has and should become our objective prima-facie!
Kumar Adit