Last week we heard about Airtel Mobitude 2009 – a survey which captures the preference and choice of over 116 million mobile users located across India.

“Airtel Mobitude 2009 reflects the true choice of India. A mobile phone is considered by many as an intrinsic part of their daily life, be it a user in a small village or in a large town,” said Atul Bindal, President- Mobile Services, Bharti Airtel Ltd.

HT City carried an article which highlighted the fact that  April fool joke beats Oscar winning Jai Ho track from Slum Dog Millionaire when it comes to most downloaded music of the year.

This is sure good news for One97!

“Jab dekho phone kar dete ho” CRBT was recorded in One97 studios.  The trend reinforces our strong faith in generating non-royalty content.

The link to the HT article is here

A little ingenuity goes a long way And this one has gone all the way to the top of the charts.