So 3G is the toast of conversation at telco water coolers these days. Yes, the auctions were around the corner and at last count 43 bln had been mopped up by the govt.

While we all know that the spectrum allocation has hogged more than its share of its limelight, it is also true that the 3G wave is bound to up the telecom value added delivery – the potential is immense and the opportunities great.

Earlier this week One97 had the opportunity to connect with a discussion program on 3G.

The link to the video is here http://vimeo.com/10867443

The possibilities for enhancing a user’s mobile experience are huge and the team @One97 is excited by what we can create.

We had love to hear what you have to say about this and the 3G debate.