Organised by the Internet and Mobile Association of India (IAMAI) and partnered by One97, Bangalore witnessed the first Mobile Application Developers’ Meet at Indian Institute of Management (IIM) yesterday.
The flavour of the seminar revolved around promoting innovative changes in the mobile ecosystem and to give a single platform to application developers to drive the industry to higher levels.

Vijay enthralled the audience with a speech on “Potential Business Partners” which included the following key points:

• Application developers evolve by deciding how to make an application as per the market needs. But what must be noted is that very few go for actual research
• The consumers are unaware of what they need
• Amount of resource needed is inversely proportional to the time required in the development process
• The application developer should always be on the lookout for long term benefits and opportunities
• Don’t add one feature and give it to the market, some body else might be doing the same strategic move
• For resource optimization, emulate consumers’ lives. Your mobile application will not grow if the developer doesn’t attempt to understand the consumer’s mind
• If you are not the best consumer of your product, you will not be successful

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Saturday night brought good news for One97 with our mobile application, Dakia being declared as one of the winners in the ‘m-Inclusion’ category at mBillionth South Asia Awards 2010. Held at Hotel Intercontinental Eros, New Delhi, mBillionth witnessed 165 mobile VAS nominations, 121 coming from India alone.

Our persisting efforts behind making Dakia possible attained recognition when it was announced as one of the winners of the big night. Dakia is a voice based multi-lingual mobile application for the aggregation and dissemination of community centric information in rural areas, irrespective of the literacy levels of the user. It is meant to empower the rural population by being informed about major issues like impending power cuts, weather reports, crop diseases and treatments, new market prices and general welfare, which in turn affect their daily lives.

As Vijay puts it in an earlier interview published on Medianama:

“We have an application called Dakiya. You can’t sell SMS in the rural market – even Hindi is non-native. You have to have a vernacular application, and vernacular in text does not exist. (more…)

In an interview with BBC World on the India Business Report, Vijay comments on the current trends in the mobile industry. “All the services that go beyond messaging, internet, application, commerce, etc. are what the corporate is looking at to earn the revenues from.

The telecom operator is now going back to the whiteboard and saying what we could do for the consumer.” (more…)

Our less than a month old baby, the One97 Mobility Fund has been able to garner media attention with ease. India’s renowned weekly business magazine, Businessworld recently commented on the efforts by One97 and other established mobile VAS companies that are giving a leg-up to young entrepreneurs wanting to fulfill their ambitions in our mobile ki duniya. (more…)

For those of you who missed out on all the action that transpired at The Mobile Monday (MoMo) hosted by One97 Communications, here’s an opportunity for you to have a dekko:

To get more information, click here.

Telecom industry always generates lot of interest and regular get-togethers in terms of events, conferences, etc go a long way in ensuring there’s continuous networking that takes place.

Mobile Monday (MoMo) is one such forum which brings together mobile enthusiasts, developers, technologists, business folks, entrepreneurs to discuss the industry trends. (more…)