Music . The food for the soul.
What if at the push of a button we could flip our mood ?
Can Intelligent song sequencing change how we feel ? Lift us up ?
.. Make us smile ?.. make us dance ??..
Will a mood based on demand song play service work on mobile ?
I would love to see…
What do you say ?
I have finally understood ( and accepted) why we need to have a clearer map to give directions to people who plan to visit our Noida Office. During the last review when I commited to having a map of the office posted on the website I hadn’t anticipated that it would actually be tough.
I decided to take a short cut and copy the map using Google Earth….well what do you know , I am now officialy lost ( and I have lived here for over 5 years!!).
So let me attempt doing it the old fashioned way and describe some land marks.
The address is One97, B121 , Sector 5 , Noida, India
Option A - Coming to Noida Using the DND Express Way
Option B- Coming to Noida Via Mayur Vihar
Option C - Coming to Noida Using the Kalindi Kunj / Greater Noida route
And if all of these fail to help…here’s the most tried and tested route…ask for directions to the Indian Oil buidling and drive down on the road, with the Indian Oil building on your left…keep driving for about 1.5 km ( not measured…just an estimate) and you will see One97 building to your right!!!
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TRAI sent a directive today to telecom operators directing them to change the way majority of Value Added Services are sold in India.
Ring Back Tone service (aka Hello Tunes/Caller Tunes/Welcome Tunes etc) has a feature on many networks that a user can press * while calling a person on same network and listening ring back to copy it as his/her own ring back. TRAI “figured out” this has generated in significant number of wrong provisioning as user does not know if it is going to cost her some cost. Whoops !
Though it acted like a good content discovery tool but it probably generated enough noise for TRAI to suggest extra confirmation on it.
Secondly, many VAS are offered to user by an interactive dial out call (Out Bound Dialer ’s Call , OBD) in which user listens to about the service, its charges and even options of content. If user wants to activate the service, he is asked to press a key to select and to reconfirm and avoid any confusion a second confirmation key is asked so that any chance of pressing a key by mistake are avoided.
This has been working good, giving users a chance to know about service and content which sits inside the network. No promotion method could peer it as this is very simple (in local language, detailed) and even has experience of content (like listening the exact song clip) which user can get by paying clearly stated amount. A confirmation of charging and suggesting to recheck eliminates possibility of erratic provisioning.
3 Comments | Category: Ideas and Discussions, Vss |
Yesterday, I was on panel of Convergence India’s VAS in Indian telecom industry and had a chance to see Telecom Value Added Services Industry’s challenges. Here is my take:
From one page newspapers and theatre to… silent movies to… television to… cable to… internet content on ones fingertips the media has gone through a rapid evolution. We talk about the shrinking global village but the true potential of media and its reach is yet to be unleashed. We have barely scratched the surface of Fourth screen – The Mobile (for the uninitiated the first three screens are Silver screen, TV screen and Computer screen), it is perhaps the most ubiquitous of screens in our lives today.
Going by the mobile penetration level India is perfectly poised to leapfrog the internet revolution to land directly into the mobile broadband revolution. It has already begun with the fast changes on all fronts of digital media including improvement in handset features, network bandwidth and quality & variety of content. Mobile has fast evolved from just being a device to talk to a centerpiece of our lives. Users are now looking for varieties of content delivered on the screen which is always there with them.
Traditionally, VAS business in the country has been driven by the ABC genres which are Astrology, Bollywood and Cricket. The first wave of applications was focused on ABC since the consumers were exploring mobile as a medium and were getting used to it. In the first wave of mobile VAS, service providers could get away with sending the same content to the large and varied Indian population e.g. Bollywood content to every user whether he is in Tamil Nadu, Gujarat or Bihar or Delhi.
Demand patterns in India are however changing and we are already seeing a silent shift. With the users becoming savvier and more comfortable in accessing content on the mobile, they have started looking for content more specific to their taste and their needs. Further, with the addition of millions of customers from the semi-urban and rural areas, demand for differentiated, long tail content is growing. And a lot of this demand will be on Voice and not an SMS or WAP as has been the traditional thought process. The majority of the Indian mobile consumers who are not English literate are much more comfortable to use voice-based content in their local language.
1 Comment | Category: Ideas and Discussions |
