One97 has developed and deployed the VAS platform for the Airtel IFFCO Krishna Sanchar project to connect farmers.
Airtel-IFFCO Kisan Sanchar and One97 provides a platform where people of a region having relevant information can share it with other members of group. E.g. if a person comes to know about scheduled power cut, information on crop diseases and treatment, weather information, new market price of a certain crop or any other relevant information etc. He/she can share with predefined group by simply dialing a short code i.e. 534359 and recording the information. Information is sent out to all registered group members via outdialers. Through this unique VAS platform each user will get five free voice messages on mandi prices, farming techniques, weather forecasts, dairy farming, animal husbandry, among others on a daily basis. Incase a farmer missed out the outdialer call he can call back to one of the dedicated shortcode i.e 53435 to listed the recordings of the day.
In addition, the farmer can to call a dedicated helpline shortcode i.e 534351, manned by experts from various fields, to get answers to their specific queries.
Currently this service has over 1 Lakh+ subscribers. The service has been widely accepted and used because:
1. If offers free daily voice updates in local languages on mandi prices, farming techniques, weather forecasts and fertilizer availability to the farmers.
2.In addition, the farmer can call a dedicated helpline, manned by experts from various fields, to get answers to their specific queries.
3.It is a voice base service and any one can use it.
4.User can share information in 8 regional languages. The messages are then forwarded to the user group in the same language.
5.Its real time.
In the first phase of roll out this service was implemented in Uttar Pradesh, Punjab, Haryana, Rajasthan, Madhya Pradesh, Chhattisgarh, Bihar, Jharkhand, Orissa, West Bengal and Tamil Nadu. The second phase services are being made live in Gujarat, Maharashtra, Goa, and Andhra Pradesh HP.
Mobile applications and value added services are increasingly grabbing mind space and being recognised as a growing market and not just a small subset of the telecom sector. From applications for revenue enhancement, better network services or improving user experience mobile value added services are a part of the entire lifecycle of a telecom user.
The newest VAS offering is “VIDEO” which enables feature-rich, personalized video interactivity using a variety of new ways to bring video content, information, community services, and business to subscribers. For the first time subscribers can access videos from anywhere -on the move, at home or in the office — allowing single, easy access for converged personalized video applications.
In today’s edition Economic Times extensively talks about how mobile VAS players are providing stimulus for social habits from meaningful retailing, socialising, banking, blogging, banking, movie watching and more. To read more click here.
At One97 we have been shaping the way consumers experience services on mobile. From India’s first voice portal to music messaging to subscription services and much much more. Making paradigm shifts have been at the core of our business and product innovations. As we enter the next generation in mobile technology we are introducing the next big thing in entertainment – Video.Video has provided the most definitive media experience of all. It’s growth has been phenomenal and acceptance widespread.
While research suggests that worldwide, mobile video service provider revenue has been showing three digit growth in the last few years, this increase is not limited to the increase in spends by users but also attributed to the increasing number of worldwide mobile video subscribers. The growth of mobile video is inevitable, and the only question that has to be addressed now is “how”. To make Indian users a part of this new wave One97 offers another first
Vringo- Ring forward, ring backward, create, share and more!
Imagine an application that enables users to set their own visual or video ringtones and choose the video, avtar, slide show or picture they want their friends to see when they call. An application that makes all this available on every mobile phone that has a data connection and an internet browser….Futuristic right? Actually not. Its here and its now!
One97 is introducing the Vringo Experience in India. Vringo is the first viral mobile application allowing users to seamlessly join a community, then choose, create and share video ringtones.Vringo is a completely hosted, client server based solution which is easy to use and manage. It allows end users to choose a variety of content from a large collection of premium licensed content from TV, video and music clips, or content from other partner site, web and their own content.
This weekend it seems 3030 is not only making its presence felt but it is planning my weekend too … Browsing through the news paper this morning, I noticed an ad for zahid Mustafa performing at elevate and in the corner of the ad I noticed an all too familiar short code 3030. Compelling me to sms elevate for the lineup’s of the weekend.
Sitting at the breakfast table ,discussing our plans for theweekend , my brother made plans to test drive a few cars and buying a car for himself finally !! .Lying next to him on the table was a ad to test drive the new Chevrolet Aveo , funnily 3030 had a role to play there to , it seems I will be testing the Chevrolet Aveo over the weekend . Thanks 3030
I am looking forward to the weekend and more I guess wondering where 3030 will pop - up next.
Ask any advertising guru and they will say that most effective advertising is when it has high recall value and/or call-for-action from the target audience.
Mobile advertising solves the dilemma to a large extent – target audience can be defined, advertisers’ details can be instantly saved on handsets, and contacted when required.
A UK based research has revealed that 44% of mobile users between the ages of 18 and 60, could not respond to advertising as they would have forgotten details of the advertisers. This is despite searching for the product/company. Mobile shortcodes are a great help in this scenario as mobile users are able to sent text to short codes and receive further information. (Article on the research)
Seems like the research collaborates what we have been saying so often :-)
