Every time I meet clients ( prospective…existing…hopeful), friends, colleagues  the one question that keeps popping up time and again is – Are mobile phones the best medium to reach out to the consumers with information and interactivity?

And my answer too is consistent….Yes it is!  For we are seeing the emergence of  mobile as the  medium on which all the types of media like Print, TV, Radio has to ride to become more effective, accessible and relevant for a consumer.

Today, traditional media is increasingly utilizing mobile as a part of their campaigns to drive the interactivity and flow of personalized information. Recently UTVi News has signed One97 to be the mobile partner of the Autocar event’09 being organized on the 7^th January. One97 will provide a platform for information dissemination and interactivity for this event. This is but one example  of  events that are using mobile as a medium for better reach and interactivity.

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