The Fourth screen is here to stay and how!  Going by the mobile penetration levels in our country we have barely scratched the tip of the content iceberg. As the consumers comfort with the fourth screen increases so does their search for better and relevant content. So the Mobile VAS industry in the country which started off big with the ABC genre ( Astrology, Bollywood and Cricket) is now looking at a variety of niched and local content. This has led to fast changes on all fronts.

One97 is among the pioneers in the country in providing niche, localized and regional content ( in 28 languages).  Adding to this we are happy to announce our partnership with Zee News and Prabhat Kabar.

With our exclusive partnership with Zee News, a leading Hindi news channel, we can now provide news update to viewers of Zee News on their mobile. Services like video news streaming and citizen journalism are also in the pipeline. Currently, we are providing latest news alerts on genres like general news, sports, business and astrology to all the subscribers. 

 For Prabhat Khabar, we have developed a highly flexible and robust platform for the users to access daily alerts of local news and entertainment in Bihar and Jharkhand. This is a unique partnership between a VAS player and a print media publication in that One97 will provide Prabhat Khabar a platform to reach its readers in an interactive mode. The content is highly flexible and can be enhanced from time to time depending upon the need of the customer