News is not always made in Delhi and Mumbai, a lot is happening in different parts of the country too. So why should news alerts be limited to news from these cities?

With this thought in mind we are working with leading  media houses to provide relevant  local news and information to mobile subscribers.  The latest in this direction is our strategic parternship with Express Network Pvt. Ltd., promoted by The New Indian Express Group, to provide mobile users access to local news and information from South India wherever they are and at their convenience. The service will offer content of The New Indian Express, and its Web- site, www.expressbuzz.com, to mobile subscribers through SMS, using the content delivery platform developed by One97. The content will not only be personal and interactive but will also be current and relevant.

With this subscription based service , we now enable mobile  subscribers across India to remain in touch with the local news from South India ( we have launched similar services with Deshonnati - for Maharashtra and Prabhat Khabar – for Bihar and Jharkhand).

Speaking to the media about this partnership Vijay (Vijay Shekhar Sharma, MD One97 Communications) said “Our constant effort has been to come up with services which benefit our consumers to the fullest and we hope to sustain it in the future as well. This partnership would assist us in our goal of enabling the consumers to select and receive information that is relevant and of interest to them. Effectively, people across India can subscribe to this service and receive the latest news and information from different parts of the country”.

Mr. Mayank Kabra, Assistant General Manager (Marketing,) Express Network Pvt. Ltd., adds, “The New Indian Express Group along with One97 has created a value proposition for consumers across India who would want to be abreast with the latest news from South India. Mobile phones these days are the best medium to communicate and enable us to make the print medium much more interactive. We are happy to associate with One97 Communications as our partner and believe that services like this would bring our newspaper closer to the customers.”

Read what the media had to say about us:

http://www.medianewsline.com/news/117/ARTICLE/3748/2008-12-29.html 

http://www.telecomtiger.com/fullstory.aspx?passfrom=newsletter&storyid=982136980&ptct=S86&passcategory=VAS http://www.afaqs.com/perl/news/company_briefs/index.html?id=39046 http://www.moneycontrol.com/india/news/pressnews/one97-commexpress-network-enters-into-partnership/372980  

http://www.consumerinfoline.com/2008/dec2008-31_5.asp