You wake up one morning and see the Company’s name in the paper and begin wondering where did they hear about it and then from the back lanes of memory ( and in this case a reminder from the PR agency!) you realise …aha! this is from that press statement we made a month or so ago (read my post of August 5). Thats the beauty and bane of working in a company with the motto of embracing change and innovating fast!
Surprise over…lets get back to the real story. With mobile users getting more savy and demanding one needs to keep innovating and coming up with service offerings that are out of the box, entertaining, informative and ” user friendly”. With this thought in mind we at One97 are happy to report that our offererings where users can choose what they want and when they want have been well accepted. This story in Financial Express has featured our Video Ring Back and Ring Forwad Tones, our allinace with Vringo and more. Click here to read more.
A lot of people often wonder why we are called One97 and how did we pick this niche to operate in? What makes Vijay take the decisions does? Why has he taken One97 on this journey …. etc etc …. Attempting to find answers to these questions I spent a lot of time searching through the archives. It gave me a feeler of what has been said and written about One97 and the man behind it. It was an interesting journery and I thought about sharing the same with others. Its remarkable how different people with different styles of writing have managed to capture the spirit of the organisation and Vijay’s thoughts about the same. The first of the articles posted here is about a year old from a section in Financial Express called ” Showcasing Entrepreneurship” and the headline reads “Cashing in on Cellphone Content” will give you an insight on how and why Vijay started the company and tracks ome of the earlier stages of evolution of the company ( and Vijay too!!). Link to the article http://www.financialexpress.com/news/Cashing-in-on-cellphone-content/234964/
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