Our less than a month old baby, the One97 Mobility Fund has been able to garner media attention with ease. India’s renowned weekly business magazine, Businessworld recently commented on the efforts by One97 and other established mobile VAS companies that are giving a leg-up to young entrepreneurs wanting to fulfill their ambitions in our mobile ki duniya. (more…)
The Oorja Files is a series of archived conversations. In the first part of this series, we talk to Oorja CEO, Sh. Rajiv Madhok. During the course of a “roadtrip” (one of many) to the Bharti office in Gurgaon, we touch upon a variety of different topics including what it means to be successful, the progress that’s happening in India, comparisons between the Indian model and the Chinese model, the difference between North India and South India, the impact of reservations on the private sector, and the relationship between VAS providers and the operators. Sh. Rajiv Madhok offers some unique and interesting insights into his philosophy, his religion and his thoughts about the telecom boom in India. The motivation for “The Oorja Files” came out of the fact that although it was easy to access whitepapers and datasheets from companies about their products, it was not always easy to have an intellectual one-on-one with a CEO and interact with him on a personal level. This video, titled “Conversations with Rajiv Madhok” is the first part in a series titled “The Oorja Files” and future editions will feature interviews with other remarkable people.
Watch this space for more editions of “The Oorja Files”
A lot of people have been asking the question. What is Oorja? What do they do? Is it a company? Is it a separate entity? Is it a part of One97? Why are they called Oorja? A lot of rumors and myths have also started evolving due to the watercooler discussions around these profound and timeless questions. In an effort to dispel the myths and also to quash all the rumors that have been spreading about the real nature of this abstract, yet real manifestation of the wave-particle duality of some of the most fundamental subatomic particles in the unvierse, the Oorja team (yes, there is an actual Oorja team) has decided to reveal-all in what is surely one of the most splendid, magnificient, ostentatious and bordering-on-decadent show of viral promotion known to man – the release of a t-shirt. So, without further ado, we present to you…the t-shirt designs for Oorja -
These are not for sale. They are exclusive prints for employees only but they are branded as the “Severe Entropy” line.
Ask any advertising guru and they will say that most effective advertising is when it has high recall value and/or call-for-action from the target audience.
Mobile advertising solves the dilemma to a large extent – target audience can be defined, advertisers’ details can be instantly saved on handsets, and contacted when required.
A UK based research has revealed that 44% of mobile users between the ages of 18 and 60, could not respond to advertising as they would have forgotten details of the advertisers. This is despite searching for the product/company. Mobile shortcodes are a great help in this scenario as mobile users are able to sent text to short codes and receive further information. (Article on the research)
Seems like the research collaborates what we have been saying so often
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