News is not always made in Delhi and Mumbai, a lot is happening in different parts of the country too. So why should news alerts be limited to news from these cities?

With this thought in mind we are working with leading  media houses to provide relevant  local news and information to mobile subscribers.  The latest in this direction is our strategic parternship with Express Network Pvt. Ltd., promoted by The New Indian Express Group, to provide mobile users access to local news and information from South India wherever they are and at their convenience. The service will offer content of The New Indian Express, and its Web- site, www.expressbuzz.com, to mobile subscribers through SMS, using the content delivery platform developed by One97. The content will not only be personal and interactive but will also be current and relevant.

With this subscription based service , we now enable mobile  subscribers across India to remain in touch with the local news from South India ( we have launched similar services with Deshonnati - for Maharashtra and Prabhat Khabar – for Bihar and Jharkhand).

Speaking to the media about this partnership Vijay (Vijay Shekhar Sharma, MD One97 Communications) said “Our constant effort has been to come up with services which benefit our consumers to the fullest and we hope to sustain it in the future as well. This partnership would assist us in our goal of enabling the consumers to select and receive information that is relevant and of interest to them. Effectively, people across India can subscribe to this service and receive the latest news and information from different parts of the country”.

Mr. Mayank Kabra, Assistant General Manager (Marketing,) Express Network Pvt. Ltd., adds, “The New Indian Express Group along with One97 has created a value proposition for consumers across India who would want to be abreast with the latest news from South India. Mobile phones these days are the best medium to communicate and enable us to make the print medium much more interactive. We are happy to associate with One97 Communications as our partner and believe that services like this would bring our newspaper closer to the customers.”

Read what the media had to say about us:

http://www.medianewsline.com/news/117/ARTICLE/3748/2008-12-29.html 

http://www.telecomtiger.com/fullstory.aspx?passfrom=newsletter&storyid=982136980&ptct=S86&passcategory=VAS http://www.afaqs.com/perl/news/company_briefs/index.html?id=39046 http://www.moneycontrol.com/india/news/pressnews/one97-commexpress-network-enters-into-partnership/372980  

http://www.consumerinfoline.com/2008/dec2008-31_5.asp 

The Fourth screen is here to stay and how!  Going by the mobile penetration levels in our country we have barely scratched the tip of the content iceberg. As the consumers comfort with the fourth screen increases so does their search for better and relevant content. So the Mobile VAS industry in the country which started off big with the ABC genre ( Astrology, Bollywood and Cricket) is now looking at a variety of niched and local content. This has led to fast changes on all fronts.

One97 is among the pioneers in the country in providing niche, localized and regional content ( in 28 languages).  Adding to this we are happy to announce our partnership with Zee News and Prabhat Kabar.

With our exclusive partnership with Zee News, a leading Hindi news channel, we can now provide news update to viewers of Zee News on their mobile. Services like video news streaming and citizen journalism are also in the pipeline. Currently, we are providing latest news alerts on genres like general news, sports, business and astrology to all the subscribers. 

 For Prabhat Khabar, we have developed a highly flexible and robust platform for the users to access daily alerts of local news and entertainment in Bihar and Jharkhand. This is a unique partnership between a VAS player and a print media publication in that One97 will provide Prabhat Khabar a platform to reach its readers in an interactive mode. The content is highly flexible and can be enhanced from time to time depending upon the need of the customer