Social or web 2.0 apps have changed the way we live virtually. The more we “hang out” the more we need to fulfill our appetite of the new.
This always-on content hunger can only be fulfilled by social / user generated content. We have seen when broad band era came (has it come yet, in India ? ) there was such a big dearth of content. Internet took two routes.

1/ Those who had a lot of content were sharing with others using file sharing systems. All of us wanted to download most of what we liked. There were GBs of downloads everyday. MP3 music was everywhere and on every disk.

2/ We started broadcasting what we had. So there is broadcast of video (Youtube), Status (facebook, twitter and Jaiku), pictures (Flicker/Picasa) and obviously our thoughts (blogs and more blogs).

Incidentally web started to look like an OS and instead of one of application all those who had audience, want to them as generic application platform and give access to these-users-of-the-social-platform to all other developers. We saw facebook connect/open social. I am sure Yahoo is opening its 500+ million user access to developers and Google will open more of its core offerings to developers.

So from content sharing to utility and applications to a more generic operating system, the philosophy is moving ahead and should there be search powered by social logic ? (see www.zook.in) Should our enterprise become more 2.0 oriented?

The play ground is open and ideas are flowing. Enterprise should embrace more of 2.0 tech.

Just in case, did you know Zuckerberg’s Law of Information Sharing?

“I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” Zuckerberg said. “That means that people are using Facebook, and the applications and the ecosystem, more and more.”

So we are going more into it. Cheers!